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DTSTART;TZID=UTC:20230524T080000
DTEND;TZID=UTC:20230524T170000
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SUMMARY:Lesson 1- Classes of Mail Series June 6 - Mail Design Professional Course –
DESCRIPTION:ANNOUNCING ONLINE STUDY SESSIONS\nStarting on Tuesday\, June 6\, 2023 we will be hosting 12 online meetings on Tuesday and Thursday\nfor six weeks from 11 am to 12 pm PST \n \nThis is a six-week course that entails 10 lessons and 2 study sessions to help get you certified. The total cost for your certification is $105.00. ($95.00 for the exam which will be required and billed separately during the middle of the course and $10.00 enrollment fee billed at time of registration) \nGet together with like-minded individuals from the mailing industry and learn how to create the perfect mail piece. We will be meeting virtually twice a week for six weeks and you will be able to test at the end of the course to earn a certification for a small fee. We have invited mailing professionals to share valuable information and allow you to ask questions during the course.\nPlease join us for this event starting on June 6th. \nThe Mail Design Professional (MDP) course provides in depth training on postal standards related to designing letter and flat mail to facilitate processing on high-speed automated equipment while maximizing cost effectiveness and reducing processing delays. \nThis course is ideal for those who wish to maximize their proficiency in designing letter-size and flat-\nsize mail to meet USPS® standards and obtain certification as a Mail Design Professional. \nRegister here https://santaanapccMPD2023.eventbrite.com \nhttps://santaanapccMPD2023.eventbrite.com \nAgenda and Dates\nJune 6 Lesson 1- Classes of Mail\nJune 8 Lesson 2- Processing Categories\nJune 13 Lesson 3 – Basic Addressing\nJune 15 Lesson 4 – Barcode Formats\nJune 20 Lesson 5 – Automation Letters\nJune 22 Lesson 6 & 10 – Automation\, Tad and Tidbits\nJune 27 Lesson 7 – Reply Mail\nJune 29 Lesson 8 – Postage Payment Methods\nJuly 6 Lesson 9 – AIS Products\nJuly 11 Study Session 1 \nJuly 13 Study Session 2 \nThe following subject areas are offered in the MDP Program curriculum: \nClasses of Mail \n\nPriority Mail Express\nFirst-Class Mail\nPeriodicals\nUSPS Marketing Mail\nNonprofit Marketing Mai\nPackage Services\n\nAutomation Flats \n\nFlexibility\nMaximum Deflection Criteria\nRigid Flat-Size Mailpieces\nConstruction\nPolywrap Standards\nBarcode Placement\n\nBasic Mail Design \n\nMailability\nProcessing Categories\nFlat-size Pieces\n\nReply Mail \n\nBusiness Reply Mail\nCourtesy Reply Mail\nMeter Reply Mail\nPermit Reply Mail\nUSPS Returns Service\nReusable Mailpieces\n\nAddressing \n\nAddressing Procedures\nAddressing Guidelines\n\nPostage Payment Methods \n\nAnnual Presort Mailing Fees\nPrecanceled Stamps\nPostage Evidencing Systems\nPermit Imprint Indicia\n\nIntelligent Mail Barcode Formats \n\nBarcode Symbology\nMailer ID\nAutomation Prices\nFull-Service Option\nPrint Specifications\nBarcoding Standards\n\nAIS Products \n\nAddress Quality\nAddress Information ProducAncillary Service Endorsements\nAddress Quality Census Measurement and Assessment Process\nNational Deliverability Index\nAutomation Letters First-Class Mail and Standard Mail\nAutomation Letters\nPostcard AddressingFolded Self-Mailers and Booklet Type Mail pieces\n\nTads and Tidbits \n\nElection Logos\nExtra Service Labels\nRepositionable Notes\nRPNs for Automation\nCustomized Market Mail\nCMM Preparation\n\nThe Education Subcommittee of the PCC Advisory Committee in collaboration with the USPS\nNational Center for Employee Development (NCED) Team is offering the MDP Program to PCCs \nThe course includes:\n• Postal addressing standards\n• Classes of mail and processing categories\n• Intelligent Mail® and package barcode format and print specifications\n• Designing automation letters and flats (tabbing\, polywrap\, deflection\, flexibility\, etc.)\n• Reply mail (Business\, Courtesy\, Meter\, Permit Reply and Merchandise Return Service)\n• Address Information products and Move Update \nLearners will also receive information on design standards for:\n• Customized Market Mail\n• Repositionable Notes\n• Election Mail Logos\n• Privately Printed Labels\n• Reusable Envelopes \nRegister here https://santaanapccMPD2023.eventbrite.com
URL:https://westpacpcc.org/event/lesson-1-classes-of-mail-series-june-6-mail-design-professional-course/
CATEGORIES:Santa Ana Meetings
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DTSTART;VALUE=DATE:20230521
DTEND;VALUE=DATE:20230525
DTSTAMP:20260427T230735
CREATED:20230329T070907Z
LAST-MODIFIED:20230406T211510Z
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SUMMARY:National Postal Forum Charlotte\, NC
DESCRIPTION:The National Postal Forum has partnered with the USPS to present the mailing and shipping industry’s premier educational venue\, trade show and networking event. Held every spring\, the four-day NPF is the only event that works directly with USPS managers to provide the most comprehensive educational and networking platform possible for meeting the needs of the industry and postal customers. \n \nWhy Attend NPF? \n\nTop-notch industry education.\nProfessional networking opportunities.\nMeet with USPS leadership.\n\nWhile we live in a high-tech world\, mail remains the preeminent “high-touch” means of reaching out to customers\, businesses and the world\, and no one knows that better than our attendees! The NPF is the ideal way to stay in sync with all the advances and trends that affect the rapidly progressing and changing mailing and shipping industry. \nThis is the only event that brings together all senior level USPS executives\, leaders of the mailing and shipping industry as well as the industry’s major suppliers and partners. You can’t afford to miss this opportunity to listen and learn from these champions of mail and shipping! \nFor more information regarding the National Postal Forum https://npf.org/ \nUSPS Opening General Session \nMonday\, May 22: 8:00 AM – 9:30AM \nLouis DeJoy\, Postmaster General of the United States will deliver remarks centered around the Delivering for America plan\, for putting USPS on a positive trajectory with new opportunities for the mailing and shipping industry. The Postmaster General will update attendees on the progress to dramatically improve on time delivery\, the road to USPS financial sustainability and the multitude of strategies underway to change and improve the USPS delivery network. This engaging talk will showcase some of the organization’s highlights over the past several months\, and the upcoming priorities to position USPS\, and its customers\, well for the future. \n 
URL:https://westpacpcc.org/event/national-postal-forum-charlotte-nc-5/
LOCATION:Steven’s Steak & Seafood House\, 5332 Stevens Place\, Commerce\, CA\, 90040\, United States
CATEGORIES:Santa Ana Meetings
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DTSTART;TZID=UTC:20230420T110000
DTEND;TZID=UTC:20230420T120000
DTSTAMP:20260427T230735
CREATED:20230329T054833Z
LAST-MODIFIED:20230406T214040Z
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SUMMARY:Secrets to Direct Mail Success
DESCRIPTION:8  WestPac Area PCCs Present : Secrets to Direct Mail Success \nThursday April 20\, 2023   11:00 am – 12:00 pm PST \nSeveral WestPac PCC’s team together to present\, Bryan Gennes who is a marketing & advertising professional and one of the country’s leading authorities in direct mail. With today’s newly added challenges\, Bryan specializes in creating and implementing successful mailing campaigns\, that help businesses capture new market share. Bryan works directly with the United States Postal Service and runs Grow Your Business Day events on a regular basis. The Postal Service itself commissioned him to design\, print\, and deliver several national recruiting campaigns. As an added bonus\, Bryan is also a CPA with a master’s degree in taxation. Pay attention\, he really knows his stuff! \n \nKeynote Speaker  Bryan Gennes of Bulk Mail Guru \nBryan Gennes is a local marketing and advertising professional and one of the country’s leading authorities in direct mail. With today’s newly added challenges\, Bryan specializes in creating and implementing successful mailing campaigns that help businesses capture new market share.  The Postal Service itself commissioned him to design\, print\, and deliver several national recruiting campaigns. \nhttps://www.eventbrite.com/e/secrets-to-direct-mail-success-tickets-580696768667
URL:https://westpacpcc.org/event/secrets-to-direct-mail-success-2/
LOCATION:Steven’s Steak & Seafood House\, 5332 Stevens Place\, Commerce\, CA\, 90040\, United States
CATEGORIES:Santa Ana Meetings
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DTSTART;TZID=UTC:20230413T110000
DTEND;TZID=UTC:20230413T140000
DTSTAMP:20260427T230735
CREATED:20230301T220132Z
LAST-MODIFIED:20230314T182721Z
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SUMMARY:Santa Ana Postal Customer Council - April Lunch and Learn
DESCRIPTION:In person only event will be held at the Brea Community Center\nWe will have 3 speakers 2 industry members and an update from the USPS\nOnsite check in begins at 11:00 am program start at 11:30 and ends at 1:00pm \nFor more info and to register click here https://sapccapril2023.eventbrite.com \n \nLearn how to take advantage of the USPS TSI 5% Postage Savings – Multi-Sensorial\, Response Driving Scented Direct Mail and Beyond the Click: The True Value of Interactive Direct Mail Attribution \nSpeakers Bio \nMark Bernstein is President of Scentisphere\, LLC.\, a scent marketing and activation company working with global consumer package good and fragrance brands to incorporate proven fragrance and flavor sampling technologies within omnichannel media plans. Mark oversees Scentisphere’s Business Development team working closely with end clients\, their agencies and vendor partners to support in project planning and implementation. \nFrank Arostegui is Executive Vice President Sales & Marketing at American Litho\, The Nation’s fastest growing direct and omnichannel marketing production firms. Frank brings more than 30 years of collaborative sales experience to his current role\, which he assumed in 2013. As the company’s top sales and marketing executive\, he sets the direction for ALitho’s relationships with Fortune 100 clients around the globe. \nFrank began his career in the print industry in 1994\, and since that time he has developed and nurtured relationships with clients on behalf of the nation’s largest and most prestigious printing companies\, including Banta\, Moore and R.R. Donnelly. \nFrank and his wife recently celebrated their 28th wedding anniversary. Together\, they have raised three talented and creative daughters: Samantha\, 25; Sophia\, 22; and Sylvia\, 20. \nIn his personal and professional life\, Frank has shown the ability to work for comprehensive solutions to the problems he encounters. He seeks to set the same example for his daughters and for all those he works with. \nUSPS TSI 5% Postage Savings – Multi-Sensorial\, Response Driving Scented Direct Mail –  \n\nResearch on Scent Marketing & Scented Direct Mail Campaign\nHow to Execute a Scent Marketing Campaign\nFlavor and Fragrance Sampling Technologies that qualify for 2023 USPS TSI Promotion\nBest in Class Scented Direct Mail Executions – Consumer Products\, Fragrance\, and Non-Fragrant Brands\n\nBeyond the Click: The True Value of Interactive Direct Mail Attribution \n\nCustomer Journey: important to talk about this to set the stage (Attached)\nDirect Mail: Greatest ROI of all channels\nDirect Mail: Highly Targeted\, Personalized Messaging Specific to Recipients (Consumers) with greatest propensity to respond and convert\nDirect Mail: Neuroscience of Touch (Tactile / Sensory)\, elicits response via haptic receptors in the brain\nDirect Mail: generates greater LifeTime Value\nHow Consumers Respond: 75.1% via web regardless of how marketing offer was delivered\nDirect Mail Attribution: (Not last click)\n\nQR\, QRAR\, PURL’s\, etc.\n\n\nRetargeting : Driving Consumers back to abandoned carts\nRising costs of all digital channels\n\nDigital Fatigue / SPAM / Consumer Fear: Cyber crime\n\n\n\nBeyond the Click: The True Value of Interactive Direct Mail Attribution \nAs the digital age continues to evolve and new marketing techniques are developed it may seem that the physical form of direct marketing is becoming increasingly obsolete. \nHowever\, this has never been further from the truth. And as the dust from the global Covid-19 pandemic begins to settle and a “new normal” emerges\, direct mail marketing techniques continue to deliver unparalleled levels of success to businesses and organizations around the world\, thanks to new and emerging technologies that enhance direct mail attribution in sales and marketing channels and reinforce its value as a powerhouse omnichannel marketing enabler. Direct mail is no longer the outsider\, working in its own silo\, it is in fact the driver for all channels. \nDirect Mail Combats Digital Fatigue to Drive Growth \nBetween e-mail inboxes stuffed to the gills\, constant media messaging\, and social media posts\, consumers are inundated with daily digital noise. On top of this\, it is becoming increasingly difficult to discern what is real and what isn’t as the veracity of information presented on the web begins to develop scrutiny. \nIt is becoming increasing difficult for digital marketing alone\, to fight for the attention of the customer … And in steps direct mail to save the day. \nDirect mail provides an opportunity to cut through digital fatigue by tangibly connecting with customers. In fact\, 87% of customers trust the direct mail they receive as opposed to just 43% that feel similarly to email marketing (Royal Mail Market Reach\, Neuro-Insight 2018) with 66% of it being opened and 82% of that read for a minute or more (Infotrends 2015). \n71% of consumers also feel that direct mail delivers a more personable experience than online digital communication (USPS Delivers 2020/21) resulting in a more intimate connection to the brand. Incidentally\, improved trust in brand messaging has the power to inspire action within the customer\, and 25% of customers that have received direct mail marketing within the past 12 months have gone on to perform the desired conversion of the mailer resulting in a year over year increase of gross revenue by 16.09% for companies utilizing direct mail marketing (ANA Presentation\, 2022). \nThere is no argument that most businesses would not survive without a digital presence\, or the reach that digital marketing provides however\, imagine being able to support the versatility of digital with a powerhouse platform that seamlessly cuts through and aligns trust and personal interaction while providing significant levels of higher ROI\, in fact 112% (ANA Response Rate Report\, 2021) versus its closest rivals with SMS (102%)\, email (93%) and paid search (88%). \nWell now you can. Let us introduce you to Interactive Direct Mail. \n Interactive Direct mail is particularly conducive to multichannel omnichannel marketing as it can provide consumers with seamless access to aligned content on a platform of their choice. When powered by QR Codes\, PURL’s and Augmented Reality\, it can then take this to the next level with mail list synchronization delivering exceptional brand experiences through unique QR codes that serve consumer specific personalized content\, calls to action and even landing pages via PURLs. \nThese same unique QR codes can even supply geo-related content and calls to action specific to a region where the mail piece was scanned from\, and even support social sharing\, digital retargeting and automated communication functionality. \nLast but definitely not least; Interactive Direct Mail has been shown to increase response rates to as high as 35% (PI World); which along with USPS’s support through their Emerging and Advanced Technology Promotion clearly shows that this highly evolved version of direct mail is here to stay for the long term – and rightfully so. All this from a direct mail piece!
URL:https://westpacpcc.org/event/santa-ana-postal-customer-council-may-lunch-and-learn/
CATEGORIES:Santa Ana Meetings
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