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X-WR-CALDESC:Events for West PAC Postal Customer Council
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260402T110000
DTEND;TZID=UTC:20260402T120000
DTSTAMP:20260427T195841
CREATED:20260323T005916Z
LAST-MODIFIED:20260326T224331Z
UID:10000228-1775127600-1775131200@westpacpcc.org
SUMMARY:Reimaging Mail for the Next Generation. Webinar April 2\, 2026.
DESCRIPTION:Reimaging Mail for the Next Generation. Webinar April 2\, 2026. \nThere was a time when direct mail wasn’t just a channel… it was the channel. Marketing Has Entered the Attention Economy. Marketing used to compete for reach. Today we compete for attention. \nConsumers face: \n– Constant digital advertising \n– Email overload \n– AI-generated content at scale \n– Thousands of daily marketing messages \nThe data is getting harder to ignore. \nDirect mail delivers 112% ROI — the highest of any paid channel. \nIt captures 132 seconds of consumer attention vs. 1.8 seconds for a digital ad. \nCombine mail with digital and response rates jump 118%. \n70% of Millennials prefer it over online ads. \nAnd yet — most next-gen marketers have never been taught how to use it. \nThat’s the gap we are trying to close. \nJoin the Santa Ana District PCC\, Ruben Gonzalez and Hema Dey\, as they redefine mail not as “snail mail\,” but as a measurable\, data-driven growth channel built for today’s marketers. Discover how AI\, automation\, and cross-channel coordination are accelerating mail’s evolution and why next-generation professionals can no longer afford to overlook it. \nSee how AI\, automation\, and omnichannel strategy are reshaping performance. \nRegister now and rethink what’s possible! This is a free webinar. bringing together the USPS\, mail service providers\, and marketing leaders to reintroduce physical mail not as “snail mail\,” but as a strategic\, data-driven channel that belongs in every modern marketing mix. \nIf you work in marketing\, manage a team\, or mentor younger talent — I’d love for you to join us. \nDate: Thursday April 2\, 2026 \nLocation: FREE WEBINAIR \nTime: 11:00AM – 12:00PM \nAdmission Fee: FREE – Register Here \nhttps://ocma2026april.eventbrite.com \n#DirectMail #MarketingStrategy #Omnichannel #NextGenMarketing #Delivered #TheDotCorp #MentorShipped #USPS #NationalReach \n  \n \nLet’s stop competing in the sea of sameness and start creating work that actually gets noticed\, remembered\, and trusted. Every inbox\, every feed\, every screen is overloaded. AI is making the noise louder and the content more generic. Consumers are tuning out and younger marketers who grew up native-digital are inheriting a world where “reach” is easy\, but real attention and trust are getting harder to earn. \nThis is the conversation they did not want to hear on a national level but here we are now and it’s going to happen. \nI’ve been deep in this conversation the last few weeks with marketers\, service providers\, agency folks\, and next-gen talent and one thing keeps coming up: \nWe didn’t lose attention because digital failed. \nWe lost it because we drowned people in too much of the same thing. \nEvery inbox\, every feed\, every screen is overloaded. AI is making the noise louder and the content more generic. Consumers are tuning out and younger marketers who grew up native-digital are inheriting a world where “reach” is easy\, but real attention and trust are getting harder to earn. \nThat’s why along with Hema Dey I’m hosting a live webinar: \n“Reimagining Mail for the Next Generation of Marketers” \nWe’re not going to bombard you with 50 slides of stats (even though the numbers are impressive 112% ROI\, 132 seconds of attention\, strong millennial preference\, etc.). \nInstead\, we’re going to have a real conversation about: \n– Why physical mail is cutting through the digital clutter again not because it’s old-school\, but because it feels real in an AI-generated world \n– How the next generation isn’t anti-mail… they’re just anti-noise (and most have never been taught how to use this channel effectively) \n– The modern reality: AI-powered personalization\, triggered mail from your CRM\, QR tracking\, variable data this isn’t the last three generations mailroom \n– Simple frameworks you can actually use: The 3-Part Ladder (Awareness → Validation → Conversion) and the easy 4-Week Direct + Digital Sprint \n– How to close the education gap so we can properly train and empower the marketers and service providers who will carry this forward \nThe channel is ready. \nThe technology is ready. \nThe audience is ready. \nThe only thing missing is education. \nWhether you’re a brand marketer trying to break through\, a service provider who wants to move beyond “just print\,” or someone mentoring the next wave of talent this is for you. \nWe’ll keep it practical\, human\, and actionable. No hard sell. Just clarity and tools you can steal tomorrow. \n 
URL:https://westpacpcc.org/event/reimaging-mail-for-the-next-generation-webinar-april-2-2026/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260331T110000
DTEND;TZID=UTC:20260331T113000
DTSTAMP:20260427T195841
CREATED:20260303T193734Z
LAST-MODIFIED:20260320T212028Z
UID:10000226-1774954800-1774956600@westpacpcc.org
SUMMARY:Brewed for Business: The Shipping Mini Café
DESCRIPTION:☕ Brewed for Business: The Shipping Mini Café\nGrab a cup of coffee and join us for a fast-paced\, 15-minute Mini Café designed to help your PCC grow smarter and stronger. \nHosted by Senior Territory Representative & Sub-Committee Member Daniel Hernandez\, this virtual session—presented by the PCCAC Strategic Innovation Sub-Committee—will spotlight practical strategies to help you attract and engage eCommerce customers in your local community. \n \nWhat you’ll gain: \n\nProven outreach strategies tailored for PCCs\nActionable tips to connect with eCommerce customers\nFresh ideas to strengthen your local PCC network\n\nShort\, insightful\, and packed with value—don’t miss this opportunity to learn\, connect\, and grow. \n📅 Date & Time: March 31\, 2026 | 1:00 PM EST\n📍 Location: Virtual via Zoom\n🔗 Join here: https://usps.zoomgov.com/j/1608747012?pwd=uFcgUzaB0ezkchbSf03v9DSX4yNnjH.1 \nCustomer Outreach\, CCMO \n  \n#PostalService\n#PostalPartners\n#LocalPCC\n#ShippingSolutions\n#BusinessShipping \n#BrewedForBusiness\n#ShippingMiniCafe\n#PCCNetwork\n#PCCAC\n#eCommerceGrowth\n#CustomerOutreach\n#SmallBusinessSupport\n#CommunityConnections
URL:https://westpacpcc.org/event/brewed-for-business-the-shipping-mini-cafe/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T100000
DTEND;TZID=UTC:20260312T133000
DTSTAMP:20260427T195841
CREATED:20260209T203801Z
LAST-MODIFIED:20260223T232628Z
UID:10000223-1773309600-1773322200@westpacpcc.org
SUMMARY:PARCEL MADNESS 2026
DESCRIPTION:Get ready for one of the most anticipated shipping events of the year! \nThe Los Angeles\, Santa Ana District\, and Sierra Coastal Postal Customer Councils proudly present: \n📦 PARCEL MADNESS 2026 \nParcel Leadership & Shipping Strategy Summit \nJoin us for a powerful\, high-energy event focused on the future of parcel shipping\, logistics innovation\, and USPS strategy. \n📅 Thursday\, March 12\, 2026 \n📍 ACE Garage – 15601 Mosher Ave\, Tustin\, CA 92780 \nRegister Today – Using Link or QR Code Below \nhttps://ParcelMadness26.eventbrite.com \nFeatured Speakers \nPostal Christopher Karpenko Sr. Director Product Management\, USPS\nIndustry Olivia Troiani Director\, Shipping\, Poshmark \nIndustry Panelists: \n\nDonna Hennings Customer Service Representative\, Joe’s Stores LLC.\nAnn Fong\, Chief Financial Officer and Chief Operating Officer\, Z Supply\, LLC.\nJoan Rowe\, Director of Operations and Customer Service\, Z Supply\, LLC.\n\nThis dynamic summit is designed for business owners\, shippers\, and logistics leaders who want to: \n\nStay ahead of parcel trends and industry shifts\nGain insider USPS updates and strategic insights\nLearn best practices to optimize shipping performance\nConnect with USPS leadership\, experts\, and fellow professionals\n\nWhy Attend? \n Parcel shipping is evolving fast — and the businesses that win are the ones who stay informed\, connected\, and strategic. \n\nHigh-impact speakers. Real-world insights. Powerful connections.\n\nMark your calendar now — you won’t want to miss this! \nWe can’t wait to see you at Parcel Madness 2026!
URL:https://westpacpcc.org/event/parcel-madness-2026/
CATEGORIES:Los Angeles Meetings,Santa Ana Meetings,Sierra Coastal Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251113T110000
DTEND;TZID=UTC:20251113T140000
DTSTAMP:20260427T195841
CREATED:20241008T205913Z
LAST-MODIFIED:20251023T213831Z
UID:10000173-1763031600-1763042400@westpacpcc.org
SUMMARY:Santa Ana District PCC Presents From Clicks to Connections
DESCRIPTION:Presented by the Santa Ana District PCC \nJoin us for an informative lunch & learn on “How to win Customers in the Age of AI” \nDate: Thursday November 13\,2025 \nTime: 10:30 AM \nLocation: Ace Garage \n15601 Mosher Ave Tustin CA \nFree Parking Available \n🎤 What to Expect: \nInvaluable insights from USPS and Industry Speakers \nNetworking opportunities with peers\, and postal experts \nLunch provided \n*Actionable strategies to implement in your business \n🎟️ Registration Details: \n$35General Admission \n👉 Sign up now: https://SantaAnaDistrictPCC.eventbrite.com \nWhether you’re looking to expand your postal knowledge\, connect with industry professionals\, or stay ahead of the curve\, this event gives your business\, insider tools to cut mailing costs\, reach more customers\, and connect directly with USPS experts who can streamline your operations. \nWe look forward to seeing you there! \n \n\n\n 
URL:https://westpacpcc.org/event/save-the-date-santa-ana-postal-customer-council-lunch-and-learn-5/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250910T110000
DTEND;TZID=UTC:20250910T140000
DTSTAMP:20260427T195841
CREATED:20241008T205955Z
LAST-MODIFIED:20241008T205955Z
UID:10000174-1757502000-1757512800@westpacpcc.org
SUMMARY:Save The Date - Santa Ana Postal Customer Council PCC Week
DESCRIPTION:  \n  \n\n\n\nThe Postal Customer Council (PCC) is a network of local organizations that help the United States Postal Service (USPS) communicate with business mailers. The PCC’s goals include:  \n\n\n\n\n\n\n\n\n\nImproving communication between the USPS and business mailers \n\n\n\n\n\n\n\nSharing information about USPS products\, services\, and programs \n\n\n\n\n\n\n\nHelping business mailers grow and develop professionally \n\n\n\n\n\n\n\nImproving processing and delivery \n\n\n\n\n\n\n\nMaking mail services more efficient \n\n\n\n\n\n\n\n\nThe PCC offers a variety of benefits to its members\, including:\n\n\n\n\n\n\n\n\n\n\n\n\nEducation and training\nMembers can learn about the latest USPS products and services\, and earn a professional certificate\n\n\n\n\n\n\n\n\nNetworking\nMembers can network with other mailers\, USPS executives\, and business service providers\n\n\n\n\n\n\n\n\nBest practices\nMembers can learn best practices to improve the effectiveness\, efficiency\, and profitability of their mailings\n\n\n\n\n\n\n\n\nExpert advice\nMembers can learn how to expand and integrate their marketing through the mail\n\n\n\n\n\n\n\n\nNew sources\n\nMembers can find new sources for acquiring mailing lists \n\n\nThe PCC was originally called the Mail Users Council\, but the name was changed in 1971. There are currently more than 300 PCCs with about 300\,000 members across the country.\n\n\n\n\nAbout the Santa Ana PCC\n\n\nEstablished in the early 1970s\, the Santa Ana Postal Customer Council (PCC) embodies the spirit of collaboration and partnership between the United States Postal Service and businesses of all sizes across the California 4 District. Representing a diverse 1260 square mile area in Southern California\, the Santa Ana District PCC covers the Pasadena Area\, the Inland Empire\, and Orange County\, stretching from the mountains to the sea. \nThroughout the challenging times of the COVID-19 pandemic\, the Santa Ana District PCC has remained steadfast in its commitment to connecting and supporting its members\, adapting to virtual communications via emails\, postcards\, and Zoom. \nThe Santa Ana District PCC prides itself on creating personal connections that bring people together\, fostering a sense of community and engagement. Our annual events\, such as the July BBQ & Tour and September PCC Day\, attract significant attendance and enthusiasm from our members. \nWith a mailing list of over 2200 and an email distribution list of more than 120\, the Santa Ana District PCC boasts an impressive track record of achievements\, including numerous awards for communication\, membership\, and program excellence. \nOur PCC is driven by the dedication of our established committees in Education\, Communication\, and Membership\, and the tireless efforts of our leadership team\, including Postal Co-Chair Robert Fernandez\, Industry Co-Chair David Rich\, and other key members. \nJoin the Santa Ana PCC today and become part of a vibrant\, collaborative community working together to enhance mailing services and build lasting connections in Southern California. \n#SantaAnaPCC #collaboration #networking #SouthernCalifornia \nJoin the SAPCC today!
URL:https://westpacpcc.org/event/save-the-date-santa-ana-postal-customer-council-pcc-week/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T100000
DTEND;TZID=UTC:20250827T140000
DTSTAMP:20260427T195841
CREATED:20250716T214647Z
LAST-MODIFIED:20250716T214647Z
UID:10000210-1756288800-1756303200@westpacpcc.org
SUMMARY:SoCAL PCC DAY
DESCRIPTION:📬 You’re Invited to SoCal PCC Day 2025!\nPresented by the Sierra Coastal PCC\, Los Angeles PCC\, and Santa Ana District PCC \nJoin us for National PCC Day at SoCal PCC Day 2025 – the must-attend event for postal and industry professionals across Southern California. \n📅 Date: Wednesday\, August 27\, 2025\n📍 Location: Steven’s Steak and Seafood House\n5332 Stevens Pl\, Commerce\, CA\n🅿️ Free Parking Available\n—\n🎤 What to Expect:\nInvaluable insights from USPS and Industry Speakers\nNetworking opportunities with peers\, vendors\, and postal experts\nLunch provided\n*Actionable strategies to implement in your business\n—\n🎟️ Registration Details:\n$60 Early Bird (Register by August 15 with discount code\n$70 after August 15\n👉 Sign up now: socalpccday2025.eventbrite.com  (https://socalpccday2025.eventbrite.com)\n—\nWhether you’re looking to expand your postal knowledge\, connect with industry professionals\, or stay ahead of the curve—SoCal PCC Day 2025 is the event for you.\n—\nHave questions? We’re here to help!\n📧 Contact us at:\nVenecent.Quaglia@usps.gov\nElizabeth.Linson@usps.gov \nQuillan.Chambers@usps.gov \nWe look forward to seeing you there!\n– Your SoCal PCC Team
URL:https://westpacpcc.org/event/socal-pcc-day-2/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250710T110000
DTEND;TZID=UTC:20250710T140000
DTSTAMP:20260427T195841
CREATED:20241008T205851Z
LAST-MODIFIED:20250616T224435Z
UID:10000172-1752145200-1752156000@westpacpcc.org
SUMMARY:Pitney Bowes Lunch & Tour
DESCRIPTION:Join us for a Lunch & Learn session to explore Pitney Bowes \nState-of-the-art shipping platform and see how it can benefit your company.  Don’t miss this opportunity to enhance your mailing processes. \n\nTours will begin at 10:30am\nThe last tour will be at 1:30pm\nValid ID and proper footwear are required\n\n$35 includes lunch \nRegister here: \nPitney Bowes Lunch & Tour by US Postal Customer Council | BetterWorld \n \n \n\n\n\nThe Postal Customer Council (PCC) is a network of local organizations that help the United States Postal Service (USPS) communicate with business mailers. The PCC’s goals include:  \n\n\n\n\n\n\n\n\n\nImproving communication between the USPS and business mailers \n\n\n\n\n\n\n\nSharing information about USPS products\, services\, and programs \n\n\n\n\n\n\n\nHelping business mailers grow and develop professionally \n\n\n\n\n\n\n\nImproving processing and delivery \n\n\n\n\n\n\n\nMaking mail services more efficient \n\n\n\n\n\n\n\n\nThe PCC offers a variety of benefits to its members\, including:\n\n\n\n\n\n\n\n\n\n\n\n\nEducation and training\nMembers can learn about the latest USPS products and services\, and earn a professional certificate\n\n\n\n\n\n\n\n\nNetworking\nMembers can network with other mailers\, USPS executives\, and business service providers\n\n\n\n\n\n\n\n\nBest practices\nMembers can learn best practices to improve the effectiveness\, efficiency\, and profitability of their mailings\n\n\n\n\n\n\n\n\nExpert advice\nMembers can learn how to expand and integrate their marketing through the mail\n\n\n\n\n\n\n\n\nNew sources\n\nMembers can find new sources for acquiring mailing lists \n\n\nThe PCC was originally called the Mail Users Council\, but the name was changed in 1971. There are currently more than 300 PCCs with about 300\,000 members across the country.\n\n\n\n\nAbout the Santa Ana PCC\n\n\nEstablished in the early 1970s\, the Santa Ana Postal Customer Council (PCC) embodies the spirit of collaboration and partnership between the United States Postal Service and businesses of all sizes across the California 4 District. Representing a diverse 1260 square mile area in Southern California\, the Santa Ana District PCC covers the Pasadena Area\, the Inland Empire\, and Orange County\, stretching from the mountains to the sea. \nThroughout the challenging times of the COVID-19 pandemic\, the Santa Ana District PCC has remained steadfast in its commitment to connecting and supporting its members\, adapting to virtual communications via emails\, postcards\, and Zoom. \nThe Santa Ana District PCC prides itself on creating personal connections that bring people together\, fostering a sense of community and engagement. Our annual events\, such as the July BBQ & Tour and September PCC Day\, attract significant attendance and enthusiasm from our members. \nWith a mailing list of over 2200 and an email distribution list of more than 120\, the Santa Ana District PCC boasts an impressive track record of achievements\, including numerous awards for communication\, membership\, and program excellence. \nOur PCC is driven by the dedication of our established committees in Education\, Communication\, and Membership\, and the tireless efforts of our leadership team\, including Postal Co-Chair Robert Fernandez\, Industry Co-Chair David Rich\, and other key members. \nJoin the Santa Ana PCC today and become part of a vibrant\, collaborative community working together to enhance mailing services and build lasting connections in Southern California. \n#SantaAnaPCC #collaboration #networking #SouthernCalifornia \nJoin the SAPCC today!
URL:https://westpacpcc.org/event/save-the-date-santa-ana-postal-customer-council-lunch-and-learn-4/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250508T110000
DTEND;TZID=UTC:20250508T140000
DTSTAMP:20260427T195841
CREATED:20241008T205830Z
LAST-MODIFIED:20250415T204345Z
UID:10000171-1746702000-1746712800@westpacpcc.org
SUMMARY:PCC May Lunch & Learn - Putting the SERVICE back in Postal Service
DESCRIPTION:    FOUR FANTASTIC SPEAKERS WILL ADDRESS \n\nCurrent challenges and finding solutions.\nIdentifying your needs and determining what tools you require.\nHow to customize your mailings to reflect your company’s message.\nExplore current incentives and save money with Postal Promotions.\n\n \nREGISTRATION STARTS: 10:00AM \nSIGN-UP TODAY FOR AN AMAZAING EVENT YOU DO NOT WANT TO MISS! \nSEATING IS LIMITED   \nACE Garage * 15601 Mosher Ave * Tustin \n$35 includes lunch\, register at \n \nDavid Rosendahl  – MindFire\, \nKathy Tam – University of California\, Irvine \nKim Sherman- Pixley – Open Door Consulting \nBrenda Manos – Unites States Postal Service \n \n  \nUpcoming Events of Santa Ana – West PAC PCC \n  \n\n\n\nThe Postal Customer Council (PCC) is a network of local organizations that help the United States Postal Service (USPS) communicate with business mailers. The PCC’s goals include:  \n\n\n\n\n\n\n\n\n\nImproving communication between the USPS and business mailers \n\n\n\n\n\n\n\nSharing information about USPS products\, services\, and programs \n\n\n\n\n\n\n\nHelping business mailers grow and develop professionally \n\n\n\n\n\n\n\nImproving processing and delivery \n\n\n\n\n\n\n\nMaking mail services more efficient \n\n\n\n\n\n\n\n\nThe PCC offers a variety of benefits to its members\, including:\n\n\n\n\n\n\n\n\n\n\n\n\nEducation and training\nMembers can learn about the latest USPS products and services\, and earn a professional certificate\n\n\n\n\n\n\n\n\nNetworking\nMembers can network with other mailers\, USPS executives\, and business service providers\n\n\n\n\n\n\n\n\nBest practices\nMembers can learn best practices to improve the effectiveness\, efficiency\, and profitability of their mailings\n\n\n\n\n\n\n\n\nExpert advice\nMembers can learn how to expand and integrate their marketing through the mail\n\n\n\n\n\n\n\n\nNew sources\n\nMembers can find new sources for acquiring mailing lists \n\n\nThe PCC was originally called the Mail Users Council\, but the name was changed in 1971. There are currently more than 300 PCCs with about 300\,000 members across the country.\n\n\n\n\nAbout the Santa Ana PCC\n\n\nEstablished in the early 1970s\, the Santa Ana Postal Customer Council (PCC) embodies the spirit of collaboration and partnership between the United States Postal Service and businesses of all sizes across the California 4 District. Representing a diverse 1260 square mile area in Southern California\, the Santa Ana District PCC covers the Pasadena Area\, the Inland Empire\, and Orange County\, stretching from the mountains to the sea. \nThroughout the challenging times of the COVID-19 pandemic\, the Santa Ana District PCC has remained steadfast in its commitment to connecting and supporting its members\, adapting to virtual communications via emails\, postcards\, and Zoom. \nThe Santa Ana District PCC prides itself on creating personal connections that bring people together\, fostering a sense of community and engagement. Our annual events\, such as the July BBQ & Tour and September PCC Day\, attract significant attendance and enthusiasm from our members. \nWith a mailing list of over 2200 and an email distribution list of more than 120\, the Santa Ana District PCC boasts an impressive track record of achievements\, including numerous awards for communication\, membership\, and program excellence. \nOur PCC is driven by the dedication of our established committees in Education\, Communication\, and Membership\, and the tireless efforts of our leadership team\, including Postal Co-Chair Robert Fernandez\, Industry Co-Chair David Rich\, and other key members. \nJoin the Santa Ana PCC today and become part of a vibrant\, collaborative community working together to enhance mailing services and build lasting connections in Southern California. \n#SantaAnaPCC #collaboration #networking #SouthernCalifornia \nJoin the SAPCC today!
URL:https://westpacpcc.org/event/save-the-date-santa-ana-postal-customer-council-lunch-and-learn-3/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250313T100000
DTEND;TZID=UTC:20250313T140000
DTSTAMP:20260427T195841
CREATED:20241008T205752Z
LAST-MODIFIED:20250224T231910Z
UID:10000170-1741860000-1741874400@westpacpcc.org
SUMMARY:Parcel Madness 2025  - Santa Ana Postal Customer Council Lunch and Learn
DESCRIPTION:PARCEL MADNESS 2025 \nJOIN 3 MAJOR SOCAL PCCS LOS ANGELES\, SANTA ANA DISTRICT AND SIERRA COASTAL PCCs FOR THE 2ND ANNUAL PCC PARCEL MADNESS. THIS EVENT IS DEDICATED TO EDUCATING SHIPPERS AND E-COMMERCE ENTITIES. \nREGISTRATION STARTS: 10:00AM \nEXCITING SPEAKERS. NETWORKING. SPONSOR OPPORTUNITES AND MORE. \nPANEL SPEAKERS: \n\nLEAH YE – CEO – AYBASES US\nANNA AMEDURI – VP GLOBAL LOGISTICS – GLIDEWELL\nROCKY JAIN – DIRECTOR OF LOGISTICS AND E-COMMERCE – GURUNANDA\n\nSIGN-UP TODAY FOR AN AMAZAING EVENT YOU DO NOT WANT TO MISS! \nSEATING IS LIMITED \n  \n\n\n\nRegister directly at \nhttps://ParcelMadness2025.eventbrite.com \nDiscount codes and sponsorships are available\, contact qullian.chambers@usps.gov  elizabeth.linson@usps.gov or vencent.a.quaglia@usps.gov \nIncludes Lunch and Free Parking \n \n\n\n\nAt the ACE Garage  15601 Mosher Ave \n  \n  \n\n\n\nThe Postal Customer Council (PCC) is a network of local organizations that help the United States Postal Service (USPS) communicate with business mailers. The PCC’s goals include:  \n\n\n\n\n\n\n\n\n\nImproving communication between the USPS and business mailers \n\n\n\n\n\n\n\nSharing information about USPS products\, services\, and programs \n\n\n\n\n\n\n\nHelping business mailers grow and develop professionally \n\n\n\n\n\n\n\nImproving processing and delivery \n\n\n\n\n\n\n\nMaking mail services more efficient \n\n\n\n\n\n\n\n\nThe PCC offers a variety of benefits to its members\, including:\n\n\n\n\n\n\n\n\n\n\n\n\nEducation and training\nMembers can learn about the latest USPS products and services\, and earn a professional certificate\n\n\n\n\n\n\n\n\nNetworking\nMembers can network with other mailers\, USPS executives\, and business service providers\n\n\n\n\n\n\n\n\nBest practices\nMembers can learn best practices to improve the effectiveness\, efficiency\, and profitability of their mailings\n\n\n\n\n\n\n\n\nExpert advice\nMembers can learn how to expand and integrate their marketing through the mail\n\n\n\n\n\n\n\n\nNew sources\n\nMembers can find new sources for acquiring mailing lists \n\n\nThe PCC was originally called the Mail Users Council\, but the name was changed in 1971. There are currently more than 300 PCCs with about 300\,000 members across the country.\n\n\n\n\nAbout the Santa Ana PCC\n\n\nEstablished in the early 1970s\, the Santa Ana Postal Customer Council (PCC) embodies the spirit of collaboration and partnership between the United States Postal Service and businesses of all sizes across the California 4 District. Representing a diverse 1260 square mile area in Southern California\, the Santa Ana District PCC covers the Pasadena Area\, the Inland Empire\, and Orange County\, stretching from the mountains to the sea. \nThroughout the challenging times of the COVID-19 pandemic\, the Santa Ana District PCC has remained steadfast in its commitment to connecting and supporting its members\, adapting to virtual communications via emails\, postcards\, and Zoom. \nThe Santa Ana District PCC prides itself on creating personal connections that bring people together\, fostering a sense of community and engagement. Our annual events\, such as the July BBQ & Tour and September PCC Day\, attract significant attendance and enthusiasm from our members. \nWith a mailing list of over 2200 and an email distribution list of more than 120\, the Santa Ana District PCC boasts an impressive track record of achievements\, including numerous awards for communication\, membership\, and program excellence. \nOur PCC is driven by the dedication of our established committees in Education\, Communication\, and Membership\, and the tireless efforts of our leadership team\, including Postal Co-Chair Robert Fernandez\, Industry Co-Chair David Rich\, and other key members. \nJoin the Santa Ana PCC today and become part of a vibrant\, collaborative community working together to enhance mailing services and build lasting connections in Southern California. \n#SantaAnaPCC #collaboration #networking #SouthernCalifornia \nJoin the SAPCC today!
URL:https://westpacpcc.org/event/save-the-date-santa-ana-postal-customer-council-lunch-and-learn-2/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250109T110000
DTEND;TZID=UTC:20250109T140000
DTSTAMP:20260427T195841
CREATED:20241008T205420Z
LAST-MODIFIED:20241202T205004Z
UID:10000169-1736420400-1736431200@westpacpcc.org
SUMMARY:Santa Ana Postal Customer Council Lunch and Learn - Featured Speakers Jenny Dinnen and Wing Lam
DESCRIPTION:Just announced we will have two amazing speakers presenting at the January 9th event. \nJenny Dinnen – Co-Owner\, Chief Ideation Officer & Futurist of the MacKenzie Corporation \nWing Lam – Co-Founder\, Owner Wahoo’s Fish Tacos \nRegistration Link \nAbout the Speakers: \nJenny Dinnen is a transformational business leader\, seasoned speaker\, and certified futurist passionate about empowering and championing next-gen leaders to reach their highest potential. As co-owner and president of MacKenzie\, a second-generation family business specializing in customer insights\, she brings more than two decades of expertise in helping brands connect meaningfully with their customers. With her unique ability to bridge the gap between tradition and innovation\, Jenny guides her clients through the complexities of development customer insights initiatives and future planning strategies. \nIn addition to her leadership at MacKenzie\, Jenny co-founded Next Gen Collaborative\, a personal growth consulting firm dedicated to helping next-gen family business leaders find their voice\, embrace their futures\, and create meaningful personal legacies. Founded in collaboration with her twin-sister Katie Rucker\, the team co-leads Next Gen Collaborative in offering personal growth coaching focused on empowering next-gen leaders to find their unique voices\, navigate family dynamics\, foster personal growth\, and maximize their impact within their family businesses. \nWing Lam – Restauranteur\, speaker\, philanthropist and surfer\, Wing Lam\, serves as CEO of Wahoo’s Fish Taco and co-founded the global franchise brand in 1988 with his brothers. \nWing Lam is the eldest of the three founding brothers and the enigmatic character widely recognized as the face of the iconic Wahoo’s Fish Taco brand. A 30-plus-year restaurant industry veteran\, \nWing is the founder of the California Love Drop in association with KLOS radio morning team. Wing serves on the board of various non-profit organizations such as Share Our Strength\, Juvenile Diabetic Research Foundation and Surfrider Foundation and is an active member of the Asian American Journalists Association. \n  \nThe Postal Customer Council (PCC) is a network of local organizations that help the United States Postal Service (USPS) communicate with business mailers. The PCC’s goals include:  \n\n\n\n\n\n\n\n\n\n\n\n\nImproving communication between the USPS and business mailers \n\n\n\n\n\n\n\nSharing information about USPS products\, services\, and programs \n\n\n\n\n\n\n\nHelping business mailers grow and develop professionally \n\n\n\n\n\n\n\nImproving processing and delivery \n\n\n\n\n\n\n\nMaking mail services more efficient \n\n\n\n\n\n\n\n\nThe PCC offers a variety of benefits to its members\, including:\n\n\n\n\n\n\n\n\n\n\n\n\nEducation and training\nMembers can learn about the latest USPS products and services\, and earn a professional certificate\n\n\n\n\n\n\n\n\nNetworking\nMembers can network with other mailers\, USPS executives\, and business service providers\n\n\n\n\n\n\n\n\nBest practices\nMembers can learn best practices to improve the effectiveness\, efficiency\, and profitability of their mailings\n\n\n\n\n\n\n\n\nExpert advice\nMembers can learn how to expand and integrate their marketing through the mail\n\n\n\n\n\n\n\n\nNew sources\n\nMembers can find new sources for acquiring mailing lists \n\n\nThe PCC was originally called the Mail Users Council\, but the name was changed in 1971. There are currently more than 300 PCCs with about 300\,000 members across the country.\n\n\n\n\nAbout the Santa Ana PCC\n\n\nEstablished in the early 1970s\, the Santa Ana Postal Customer Council (PCC) embodies the spirit of collaboration and partnership between the United States Postal Service and businesses of all sizes across the California 4 District. Representing a diverse 1260 square mile area in Southern California\, the Santa Ana District PCC covers the Pasadena Area\, the Inland Empire\, and Orange County\, stretching from the mountains to the sea. \nThroughout the challenging times of the COVID-19 pandemic\, the Santa Ana District PCC has remained steadfast in its commitment to connecting and supporting its members\, adapting to virtual communications via emails\, postcards\, and Zoom. \nThe Santa Ana District PCC prides itself on creating personal connections that bring people together\, fostering a sense of community and engagement. Our annual events\, such as the July BBQ & Tour and September PCC Day\, attract significant attendance and enthusiasm from our members. \nWith a mailing list of over 2200 and an email distribution list of more than 120\, the Santa Ana District PCC boasts an impressive track record of achievements\, including numerous awards for communication\, membership\, and program excellence. \nOur PCC is driven by the dedication of our established committees in Education\, Communication\, and Membership\, and the tireless efforts of our leadership team\, including Postal Co-Chair Robert Fernandez\, Industry Co-Chair David Rich\, and other key members. \nJoin the Santa Ana PCC today and become part of a vibrant\, collaborative community working together to enhance mailing services and build lasting connections in Southern California. \n#SantaAnaPCC #collaboration #networking #SouthernCalifornia \nJoin the SAPCC today!
URL:https://westpacpcc.org/event/save-the-date-santa-ana-postal-customer-council-lunch-and-learn/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T103000
DTEND;TZID=UTC:20241121T140000
DTSTAMP:20260427T195841
CREATED:20240618T190006Z
LAST-MODIFIED:20241022T232833Z
UID:10000154-1732185000-1732197600@westpacpcc.org
SUMMARY:Holiday Luncheon & Toy Drive
DESCRIPTION:Holiday Luncheon & Toy Drive Event \nRegistration 10:30 am\, begins at 11:00 am \nJoin us for a festive afternoon luncheon at Steven’s Steakhouse in the City of Commerce. \nKeynote speaker is Neil Fedderman\, senior manager of logistics operation for CarMax.  He \nwill speak on the ‘Values of Leadership’. \nOur featured speaker is April Amezcua\, Business Network Specialist.  You will have an opportunity \nto network with and meet your Business Network Specialists. \nThe Los Angeles Sheriff’s Department will make a guest appearance.  They will be collecting toys \nfor a local organization.  So please join in season and bring an unwrapped gift for a child. \nHoliday Luncheon and Toy Drive Register Here
URL:https://westpacpcc.org/event/luncheon-event-at-the-south-calif-auto-club-events-center/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241108T083000
DTEND;TZID=UTC:20241108T100000
DTSTAMP:20260427T195841
CREATED:20241022T192540Z
LAST-MODIFIED:20241022T220704Z
UID:10000175-1731054600-1731060000@westpacpcc.org
SUMMARY:USPS Mailing Promotions Webinar
DESCRIPTION:Are you looking to maximize your direct mail effectiveness while minimizing costs? The 2025 USPS Mailing Promotions offer significant opportunities to reduce your postage expenses – but only if you understand how to leverage them properly. \nJoin experts from Sylvamo\, USPS\, and BCC as they reveal: \n• How to unlock up to 6% savings on your direct mail (and learn how to stack additional discounts) \n• The surprising way AI can now qualify you for promotional discounts • Critical deadlines and submission requirements you can’t afford to miss \n• Expert strategies to stack multiple promotions for maximum savings \nYou’ll also get exclusive insights on: \n• How to avoid the most common (and costly) mistakes mailers make \n• Little-known tips to simplify the approval process \n• The #1 thing you must do NOW to prepare for 2025 \nPlus\, get your specific questions answered by our expert panel in a live Q&A. Don’t let confusing guidelines cost you thousands in missed savings. Register now to decode the 2025 promotions and give your direct mail ROI a massive boost! \nSpaces are limited – secure your spot today! \nSpeakers\n\n\n\nBrenda Manos \nBusiness Alliance Specialist·US Postal Service \n\nBrenda Manos’s career began at Harte Hanks Shoppers. (The largest shared mail publication in the U.S.) She was there for 29 years and the last 16 years\, she worked in National Accounts where she sold and managed national brands. Brenda’s career at Harte Hanks\, abruptly ended in May of 2015\, when the shopper division went out of business. Three months later she joined a Mail Service Provider (Synergy)\, where she leveraged her prior connections to secure accounts and sell marketing mail. It was during her time at Synergy that Brenda became acquainted with USPS\, who was seeking a Senior Executive Mail Specialist in Santa Ana CA. In May of 2018\, Brenda joined USPS and became a government employee\, something she would have never imagined. In early 2020\, Brenda was selected to join the USPS National Political Strike Team. She worked with the largest Political Consultants around the country and learned a great deal about the political marketing landscape.  After a USPS sales reorganization in 2022\, she assumed the role of Senior Territory Representative\, where she became educated about the e-commerce shipping industry and now has shipping and logistics added to her resume.   In May of 2023\, she was promoted to Business Alliance Manager. She currently manages USPS’s largest Mail Service Providers throughout the Western States. \nSee More \n\n\n\n\n\nChris Lien \nEVP Industry Affairs and National Postal Forum Chairman·BCC Software \n\nChris Lien is Executive Vice President of Postal Affairs for BCC Software\, a BlueCrest company. Chris has been active in the mailing industry for over 30 years and participates in numerous industry associations including the Postmaster General’s Mailers Technical Advisory Committee as a former industry chair. As EVP of Postal Affairs\, he is focused on all aspects of the mail supply chain and provides a voice of advocacy on behalf of the thousands of BCC Software and BlueCrest customers. Chris also chairs the Board of Directors of the National Postal Forum. \nSee More \n\n\n\n\n\nGerry Klug \nSales Director·Sylvamo \n\nGerry Klug’s career began on the distribution side of the business before moving to Union Camp\, International Paper\, and now Sylvamo. Gerry has 37+ years of industry experience and has held a variety of sales\, marketing\, and product development roles in both the distribution and manufacturing sectors.  Gerry has led sales teams across the business segments of Commercial Printing\, Envelope\, Forms\, Bristols\, Specialty and Imaging Papers and is currently the Sales Director for the Converting and Printing Papers business. Gerry graduated from Montclair State University with a degree in Exercise Physiology. He currently serves on the Board of Directors of NPTA and has held a variety of leadership roles in local non-profit boards in the Germantown\, TN area. Gerry and his wife Debbie have been married for 34 years and have two adult children.
URL:https://westpacpcc.org/event/usps-mailing-promotions-webinar/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240924T080000
DTEND;TZID=UTC:20240924T150000
DTSTAMP:20260427T195841
CREATED:20240618T185739Z
LAST-MODIFIED:20240917T200030Z
UID:10000153-1727164800-1727190000@westpacpcc.org
SUMMARY:Annual Gold Rush PCC Week Event at the Navy Golf Course in Cypress
DESCRIPTION:SAVE THE DATE \nCONNECTING AT THE CROSSROADS PCC DAY \nJOIN us for the PCC Gold Rush and Vendor Show on September 24\, 2024\, at the Navy Golf course located at 5660 Orangewood Ave Cypress\, CA. \nThe event will bring together local businesses\, industry leaders\, and high-profile USPS officials. This is a rare opportunity to engage them directly in a close setting and increase your visibility. Hear major announcements directly from USPS headquarters and a wealth of knowledge from industry experts.\n▪ Announcements on how the next steps in the Delivering for America Plan can benefit you and your business\n▪ Learn how the new brand of advertising can propel\nyour business beyond your competitors.\n▪ Learn how to engage your workforce and equip them with the\nLeadership skills that they need for 2025 and beyond. \nRegistration will start at 7:30am.  Enjoy a continental breakfast\, network\, and visit vendor tables. \nThe first speaker will present at 9:00 am. \nA full line-up of Speakers \n\nUSPS headquarters speaker\, Peter Routsolias\, VP Transportation\,\nEric Morley\, Blue C Advertising\nCecilia Gorman\, CREATIVE+TALENT+PARTNERS\n\nLunch is included and there is plenty of convenient FREE parking.  INCLUDES a continental breakfast and buffet lunch. \nThe admission is only $78 if you register before September 16th\, 2024. \nVENDOR OPPORTUNITIES \nPlatinum Sponsor – $1000 \nPrime location\, table\, tablecloth\, chairs\, Wi-fi\, electricity & 4 admission ticketsGold Sponsor – $750\nGreat visibility\, table\, tablecloth\, chairs\, Wi-fi\, electricity & 2 admission tickets \nBeverage Station – $250  \nDisplaying your company logo \nTable Centerpiece – $75  \nFeaturing your company’s logo \nBreakfast Sponsor   \nLuncheon Sponsor \n Please inquire for details \nTo find out about Vendor and Sponsorship opportunities\, please contact \nquillan.chambers@usps.gov\,  elizabeth.linson@usps.gov\,   vencent.a.quaglia@usps.gov \n To Register CONNECTING AT THE CROSSROADS by Los Angeles PCC  \n \n 
URL:https://westpacpcc.org/event/annual-gold-rush-pcc-week-event-at-the-navy-golf-course-in-cypress/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240807T103000
DTEND;TZID=UTC:20240807T143000
DTSTAMP:20260427T195841
CREATED:20240717T225426Z
LAST-MODIFIED:20240717T225426Z
UID:10000158-1723026600-1723041000@westpacpcc.org
SUMMARY:AIM MEETING
DESCRIPTION:Please join us for the WestPac AIM meeting \n Our event will be on Wednesday August 7 from 10:30AM – 2:30 PM \nIt will be held at the \nSanta Clarita P & DC * 28201 Franklin Pkwy * Valencia\, CA \nContinental breakfast and lunch will be provided for this FREE event. \nPlease see registration links below
URL:https://westpacpcc.org/event/aim-meeting/
LOCATION:28201 Franklin Pkwy\, Valencia\, CA\, 28201 Franklin Pkwy\, Valencia\, CA\, United States
CATEGORIES:Los Angeles Meetings,Santa Ana Meetings,Sierra Coastal Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240602
DTEND;VALUE=DATE:20240606
DTSTAMP:20260427T195841
CREATED:20230711T184805Z
LAST-MODIFIED:20230711T184850Z
UID:10000100-1717286400-1717631999@westpacpcc.org
SUMMARY:NPF 2024 Indianapolis\, IN
DESCRIPTION:NPF is the premier mailing and shipping conference that works directly with the United States Postal Service (USPS) to provide the most comprehensive educational and networking platform available.  \nIn 2024 NPF will be in Indianapolis\, Indiana – June 2-5. NPF attendees will have access to USPS executive leadership\, be treated to 100+ of high caliber educational workshops and sessions\, plus be part of invaluable networking events. \nOnline registration will reopen late summer\, early fall 2023.
URL:https://westpacpcc.org/event/npf-2024-indianapolis-in-2/
CATEGORIES:Albuquerque,Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240602
DTEND;VALUE=DATE:20240606
DTSTAMP:20260427T195841
CREATED:20230626T202221Z
LAST-MODIFIED:20230626T202221Z
UID:10000095-1717286400-1717631999@westpacpcc.org
SUMMARY:NPF 2024 Indianapolis\, IN
DESCRIPTION:NPF is the premier mailing and shipping conference that works directly with the United States Postal Service (USPS) to provide the most comprehensive educational and networking platform available.  \nIn 2024 NPF will be in Indianapolis\, Indiana – June 2-5. NPF attendees will have access to USPS executive leadership\, be treated to 100+ of high caliber educational workshops and sessions\, plus be part of invaluable networking events. \nOnline registration will reopen late summer\, early fall 2023.
URL:https://westpacpcc.org/event/npf-2024-indianapolis-in/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240509T110000
DTEND;TZID=UTC:20240509T140000
DTSTAMP:20260427T195842
CREATED:20230626T204925Z
LAST-MODIFIED:20240402T184657Z
UID:10000096-1715252400-1715263200@westpacpcc.org
SUMMARY:Bridging Offline & Online: Ways To Connect & Engage Communities - Santa Ana District May Lunch and Meeting
DESCRIPTION:Join us for this informative and interactive lunch and learn event : \nBridging Offline & Online: Ways To Connect & Engage Communities \nLooking for ways to merge more traditional marketing strategies with digital tactics? In today’s evolving\, always-connected landscape\, mastering integration is paramount for consistently connecting with desired audiences. Come learn ways you can amplify your brand’s reach\, engage your target audiences\, drive meaningful connections\, and achieve results. Don’t miss out – register now and unlock the keys to bridging traditional and digital marketing. \nKey Takeaways will include: \n* The power of personalized\, immersive experiences\n* How to target communities\, neighborhoods\, and events to leverage greater engagement\n* The importance of consistency in creative and messaging across mediums \nWe will also have Brenda Manos  – Business Alliance Manager from the USPS Headquarters sharing on this topic \nHow to Mitigate the upcoming postal increase \nShe will review these 3 key points \n\nGrowth Incentive\nPromotions\nShipping Savings\n\nJoin us at our new venue located in the heart of Orange County. \nAce Garage  (Automobile Association of America’s Event Center) see below for more info on the venue. \n15601 Mosher Ave  Tustin CA 92780 \n \nSpeakers Bios: \nEric Morley\, Co-Founder\, Blue C\nEric Morley is the visionary co-founder behind Blue C\, a dynamic Costa Mesa-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives\, Eric has been an influential force in the industry since 1998. His expertise spans both B2B and B2C sectors\, encompassing brand strategy development\, campaign orchestration\, strategic design\, content creation\, and cutting-edge digital marketing and media placement strategies\, all aimed at propelling businesses beyond their competitors. \nKristin Bush\, Agency Growth & Partnerships Manager\, Blue C\nKristin has been playing in the marketing\, events\, and PR sandbox for more than 15 years. Working both in-house and with agencies\, Kristin has seen the marketing landscape evolve and has worked with many brands on a consultative level to provide strategic direction around ways brands can leverage marketing channels to reach their desired audiences\, drive engagement\, and fulfill goals. Kristin also volunteers her time to bring the marketing and community together\, planning many events for AMAOC\, OCPRSA\, OC Ad Fed\, and others. \nBrenda Manos  – Business Alliance Manager from the USPS Headquarters \nCurrently I am a Business Alliance Manager and manage a portfolio of USPS vendor partners. (Mail Service Providers and Ad agencies related to the DM space) I consult with them on marketing and shipping solutions. My favorite part of the job is the getting to know my customers and it’s very rewarding when I have helped them come up with a solution for their business.\nI recently served as the Political Ambassador for the Western States. I worked with the USPS team (14 managers and 100’s of reps) to help their clients deliver the win during election season. I’m looking forward to helping my client base with the 2024 election. \nAbout the ACE Garage – ACE HISTORIC VEHICLE COLLECTION \nAbout The Collection \nFounded in 1900\, the Automobile Club of Southern California pioneered many services as it grew to become one of the largest motorist organizations in the world. The ACE Historic Vehicle Collection began in 1978\, when the Auto Club bought and restored a 1924 Dodge truck as a way to represent its long legacy of service to members and the public. The truck proved so popular at community events that the Auto Club acquired more historic vehicles in order to portray the range of services that the Club had provided over the years. This truck remains a highlight of the ACE Historic Vehicle Collection. \nSince 1996\, the Auto Club began affiliating with other clubs and became part of Auto Club Enterprises\, or ACE\, including motor clubs in 21 other states where historic tow trucks and service vehicles have also proved popular. A restored 1931 Ford Model A service truck representing AAA Texas sits proudly at the entrance of the Coppell\, Texas Administrative Office. More recently\, the collection was expanded to capture some of the innovation and excitement of various aspects of car culture. A highly engineered Funny Car connects with the sport of drag racing. A group of convertibles from the late 1950s recalls the feeling of cruising along the open road with the top down. A modified Model A roadster represents the distinctive customizing culture. \n   \n 
URL:https://westpacpcc.org/event/santa-ana-district-may-lunch-and-meeting/
LOCATION:15601 Mosher Ave  Tustin CA 92780\, 15601 Mosher Avenue\, Tustin\, California\, 92780
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240314T103000
DTEND;TZID=UTC:20240314T140000
DTSTAMP:20260427T195842
CREATED:20230626T201255Z
LAST-MODIFIED:20240131T205117Z
UID:10000094-1710412200-1710424800@westpacpcc.org
SUMMARY:PCC Parcel Madness: Shipping & E-Commerce Event
DESCRIPTION:  \n \nPCC Parcel Madness Lunch & Learn \n A Shipping & E-Commerce Event \nThursday March 14\, 2024 \nRegistration 10:00am – 11:00am \nFirst Speaker at 11:00am \n  \nJoin us at a first-of its-kind event dedicated to educating shippers and  e-commerce mailers\, Large\, Small and just starting out. \n*Exciting Speakers \n*Panel Discussion \n*Networking \n*Vendor Opportunities \n  \nLocation is the historic Steven’s Steak and Seafood House in the city of Commerce. \n Tickets\, including lunch are $45 \nVendor Tables are limited and available for $590 (Includes two admissions) \n Co-hosted by the Los Angeles\, Santa Ana District and Sierra Coastal PCCs \n \nStevens Steak and Seafood house\n5332 Stevens Place\nCommerce\, CA 90040
URL:https://westpacpcc.org/event/santa-ana-district-march-lunch-and-meeting/
LOCATION:Steven’s Steak & Seafood House\, 5332 Stevens Place\, Commerce\, CA\, 90040\, United States
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T110000
DTEND;TZID=UTC:20240111T140000
DTSTAMP:20260427T195842
CREATED:20230626T200212Z
LAST-MODIFIED:20240105T210402Z
UID:10000093-1704970800-1704981600@westpacpcc.org
SUMMARY:Lunch and Learn - Meeting and Tour of the Dot Corp Facility Irvine
DESCRIPTION:January 11\, 2024 PCC Lunch and Learn – Seating is limited to the first 80 people to register.  \nAgenda \n11am badge pickup/ onsite registration open \n11:30 am lunch \nNoon to 1pm Leo Raymond presentation \n1pm to 2pm Tours of the Dot facility \nLeo Raymod is our speaker \nHe will talk about these bullet points \n\nJanuary Rate Change\nWhat to expect 2024\nOther USPS changes\n\nLeo Raymond Owner\, Managing Director \nMailers Hub LLC Providing information\, resources\, training\, and expert advice to support mailing service providers and help them succeed. Without exaggerating\, Mailers Hub is now the only national organization focused solely on commercial mail producers. \nSpecial thank you to Whittier Mailing Products for sponsoring and flying in Leo Raymond \n \nThis event will be co-hosted with the Printing Industries Association of Southern California 
URL:https://westpacpcc.org/event/lunch-and-learn-meeting-and-tour-of-the-dot-corp-facility-irvine/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231115
DTEND;VALUE=DATE:20231116
DTSTAMP:20260427T195842
CREATED:20230301T221308Z
LAST-MODIFIED:20231114T181612Z
UID:10000006-1700006400-1700092799@westpacpcc.org
SUMMARY:Santa Ana District November Lunch and Meeting
DESCRIPTION:PCC Lunch & Learn \nWednesday November 15\, 2023 \nRegistration 11:00 am\, lunch 11:45 \nE Commerce \n\nLearn about a mailer that dissolves\nUse technology and other strategies to grow your E Commerce business\nBuild a global brand through cross border E Commerce\nIntroduction to Federal\, State\, and Local resources to enhance your export growth efforts\nHighlights of the January 2024 rate case\n\nIn person event includes Lunch \n\n\n\nSpeaker\nCompany\nTopic\n\n\nAnn Fong & VP of Tech\nZ Supply\nUsing Technology and Other Strategies to Grow your E-Commerce Business\n\n\nMark Matsumoto\nCBEC Asia\nBuilding a global brand through cross border e-commerce\n\n\nTBD\nUSPS\n2024 January Rate Case\n\n\nKristin Houston\nUS Dept Of Commerce\nBe introduced to federal\, state and local resources to enhance your export growth efforts\n\n\nTony Adame \nSuavecito\nPartnering with the USPS\n\n\nRuben Gonzalez\nThe Dot\nWil provide an introduction and talk about the Invisible Bag . It’s a mailer that is water-soluble\, compostable\, biodegradable\, proven to be non-toxic and leaves no harmful residue on earth. An alternative for manufacturers and brands to replace conventional plastic mailing envelopes.\n\n\n\nBrea Community Center \n695 W Madison Ave \nBrea CA  92821 \n$35 before November 14\, 2023 \n$40 at the door \nRegister directly with vencent.a.quaglia@USPS.gov \n714 701 2633 or 714 618 3184 (cell)
URL:https://westpacpcc.org/event/tba-2/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230920T000000
DTEND;TZID=UTC:20230920T235900
DTSTAMP:20260427T195842
CREATED:20230301T221239Z
LAST-MODIFIED:20230801T194719Z
UID:10000005-1695168000-1695254340@westpacpcc.org
SUMMARY:PCC Gold Rush Conference and Vendor Show
DESCRIPTION:PCC Gold Rush Conference & Vendor Show\nPCC DAY – RETURN TO AN IN-PERSON EVENT \nSEPTEMBER 20\, 2023 – 8:00 AM – 2:00 PM \nLocation: NOOR Event Center \, 300 E. Colorado Blvd\, Suite 200 \, Pasadena\, CA 91101 \nEvent Lineup: \n\nSpecial Guest Speaker from USPS Headquarters\nEducational Session with an Industry Leader\nNetworking with Mailing and Shipping Professionals\nVendor Exhibits\nRaffle Prizes\n\nCost: $85 per person (Early Bird Registration by Monday\, July 31\, 2023 – Entered into a special raffle) \n$100 per person after July 31\, online registration deadline Tuesday\, September 13\, 2023 \n \nOn site parking available for a fee. \n***VENDOR AND SPONSORSHIP OPPORTUNITIES AVAILABE \n***Platinum Sponsor – $1250 \nPrime location\, table\, tablecloth\, chairs\, wi-fi\, electricity & 4 admission tickets \nGold Sponsor – $850 \nPreferred location\, table\, tablecloth\, chairs\, wi-fi\, electricity & 2 admission tickets \nPhoto booth Sponsor – $1500 \nYour logo printed on photos \nBeverage Station – $250\, with your company logo \nBreakfast Sponsor (please contact us for details) \nLuncheon Sponsor (please contact us for details) \nTable Centerpiece – $50\, with your company’s logo. \nTo become a sponsor\, please contact: \nSanta ana District PCC 714 618 3184 vencent.a.quaglia@usps.gov \nSierra Coastal PCC 818 -374-5600 – quillan.chambers@usps.gov \nLos Angeles PCC 323 586 1473 elizabeth.linson@usps.gov
URL:https://westpacpcc.org/event/pcc-week/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230825
DTEND;VALUE=DATE:20230916
DTSTAMP:20260427T195842
CREATED:20230825T200639Z
LAST-MODIFIED:20230829T183443Z
UID:10000120-1692921600-1694822399@westpacpcc.org
SUMMARY:EARLY BIRD REGISTRATION - PCC GOLD RUSH CONFERENCE AND VENDOR SHOW
DESCRIPTION:ONLINE REGISTRATION ENDS SEPTEMBER 15\, 2023\n \nPCC DAY – RETURN TO AN IN-PERSON EVENT\nSEPTEMBER 20\, 2023 – 8:00 AM – 2:00 PM \nLocation: NOOR Event Center 300 E. Colorado Blvd\, Suite 200 Pasadena\, CA 91101 \nEvent Lineup: \n\nSpecial Guest Speaker from USPS Headquarters\, Judy de Torok\, VP Corporate Affairs\nFeatured Speaker Carroll Harris\, United States Inspection Service\nKeynote Speaker\, Ron Stroman\, United States Board of Governors\nNetworking with Mailing and Shipping Professionals\nVendor Exhibits\nRaffle Prizes\n\nCost: $85 per person  – Online Registration closes September 15\, 2023 \nOn site parking available for a fee. \n\nhttps://goldrush2023.eventbrite.com \n***VENDOR AND SPONSORSHIP OPPORTUNITIES AVAILABE *** \nPlatinum Sponsor – $1250\nPrime location\, table\, tablecloth\, chairs\, wi-fi\, electricity & 4 admission tickets\nGold Sponsor – $850\nPreferred location\, table\, tablecloth\, chairs\, wi-fi\, electricity & 2 admission tickets\nPhoto booth Sponsor – $1500\nYour logo printed on photos\nBeverage Station – $250\, with your company logo\nBreakfast Sponsor (please contact us for details)\nLuncheon Sponsor (please contact us for details)\nTable Centerpiece – $50\, with your companies logo. \nTo become a sponsor\, please contact: \nSanta Ana District PCC 714 618 3184 vencent.a.quaglia@usps.gov
URL:https://westpacpcc.org/event/early-bird-registration-pcc-gold-rush-conference-and-vendor-show-7/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230810T103000
DTEND;TZID=UTC:20230810T113000
DTSTAMP:20260427T195842
CREATED:20230713T184251Z
LAST-MODIFIED:20230803T182902Z
UID:10000107-1691663400-1691667000@westpacpcc.org
SUMMARY:USPS Ground Advantage - The Winning Advantage
DESCRIPTION:FIND THE WINNING ADVANTAGE IN  USPS GROUND ADVANTAGE\nJoin us as we explore the Postal Service’s newest Product\, USPS Ground Advantage. \nThis is a Zoom meeting. Thursday\, August 10 · 10:30 – 11:30am PST \nUSPS featured speaker is USPS District Sales Manager\, Elizabeth Mczeal.  Listen to customers share success stories. \nFind out why USPS Ground Advantage is checking a lot of boxes for shippers of all sizes. \n\nPackages in 2-5 Business Days\nFree Pickup Service\nTracking Included
URL:https://westpacpcc.org/event/usps-ground-advantage-the-winning-advantage/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230701
DTEND;VALUE=DATE:20230826
DTSTAMP:20260427T195842
CREATED:20230609T203242Z
LAST-MODIFIED:20230825T200523Z
UID:10000087-1688198400-1692972000@westpacpcc.org
SUMMARY:EARLY BIRD REGISTRATION - PCC GOLD RUSH CONFERENCE AND VENDOR SHOW
DESCRIPTION:EARLY BIRD REGISTRATION ENDS SEPTEMBER 5\, 2023\n \nPCC DAY – RETURN TO AN IN-PERSON EVENT\nSEPTEMBER 20\, 2023 – 8:00 AM – 2:00 PM \nLocation: NOOR Event Center 300 E. Colorado Blvd\, Suite 200 Pasadena\, CA 91101 \nEvent Lineup: \n\nSpecial Guest Speaker from USPS Headquarters\, Judy de Torok\, VP Corporate Affairs\nFeatured Speaker Carroll Harris\, United States Inspection Service\nKeynote Speaker\, Ron Stroman\, United States Board of Governors\nNetworking with Mailing and Shipping Professionals\nVendor Exhibits\nRaffle Prizes\n\nCost: $85 per person (Early Bird Registration by September 5\, 2023 –\nEntered into a special raffle)\n$100 per person after September 5\, deadline Tuesday\, September 5\, 2023\nOn site parking available for a fee. \n\nhttps://goldrush2023.eventbrite.com \n***VENDOR AND SPONSORSHIP OPPORTUNITIES AVAILABE *** \nPlatinum Sponsor – $1250\nPrime location\, table\, tablecloth\, chairs\, wi-fi\, electricity & 4 admission tickets\nGold Sponsor – $850\nPreferred location\, table\, tablecloth\, chairs\, wi-fi\, electricity & 2 admission tickets\nPhoto booth Sponsor – $1500\nYour logo printed on photos\nBeverage Station – $250\, with your company logo\nBreakfast Sponsor (please contact us for details)\nLuncheon Sponsor (please contact us for details)\nTable Centerpiece – $50\, with your companies logo. \nTo become a sponsor\, please contact: \nSanta Ana District PCC 714 618 3184 vencent.a.quaglia@usps.gov
URL:https://westpacpcc.org/event/early-bird-registration-pcc-gold-rush-conference-and-vendor-show-2/
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230524T080000
DTEND;TZID=UTC:20230524T170000
DTSTAMP:20260427T195842
CREATED:20230524T064358Z
LAST-MODIFIED:20230605T210842Z
UID:10000030-1684915200-1684947600@westpacpcc.org
SUMMARY:Lesson 1- Classes of Mail Series June 6 - Mail Design Professional Course –
DESCRIPTION:ANNOUNCING ONLINE STUDY SESSIONS\nStarting on Tuesday\, June 6\, 2023 we will be hosting 12 online meetings on Tuesday and Thursday\nfor six weeks from 11 am to 12 pm PST \n \nThis is a six-week course that entails 10 lessons and 2 study sessions to help get you certified. The total cost for your certification is $105.00. ($95.00 for the exam which will be required and billed separately during the middle of the course and $10.00 enrollment fee billed at time of registration) \nGet together with like-minded individuals from the mailing industry and learn how to create the perfect mail piece. We will be meeting virtually twice a week for six weeks and you will be able to test at the end of the course to earn a certification for a small fee. We have invited mailing professionals to share valuable information and allow you to ask questions during the course.\nPlease join us for this event starting on June 6th. \nThe Mail Design Professional (MDP) course provides in depth training on postal standards related to designing letter and flat mail to facilitate processing on high-speed automated equipment while maximizing cost effectiveness and reducing processing delays. \nThis course is ideal for those who wish to maximize their proficiency in designing letter-size and flat-\nsize mail to meet USPS® standards and obtain certification as a Mail Design Professional. \nRegister here https://santaanapccMPD2023.eventbrite.com \nhttps://santaanapccMPD2023.eventbrite.com \nAgenda and Dates\nJune 6 Lesson 1- Classes of Mail\nJune 8 Lesson 2- Processing Categories\nJune 13 Lesson 3 – Basic Addressing\nJune 15 Lesson 4 – Barcode Formats\nJune 20 Lesson 5 – Automation Letters\nJune 22 Lesson 6 & 10 – Automation\, Tad and Tidbits\nJune 27 Lesson 7 – Reply Mail\nJune 29 Lesson 8 – Postage Payment Methods\nJuly 6 Lesson 9 – AIS Products\nJuly 11 Study Session 1 \nJuly 13 Study Session 2 \nThe following subject areas are offered in the MDP Program curriculum: \nClasses of Mail \n\nPriority Mail Express\nFirst-Class Mail\nPeriodicals\nUSPS Marketing Mail\nNonprofit Marketing Mai\nPackage Services\n\nAutomation Flats \n\nFlexibility\nMaximum Deflection Criteria\nRigid Flat-Size Mailpieces\nConstruction\nPolywrap Standards\nBarcode Placement\n\nBasic Mail Design \n\nMailability\nProcessing Categories\nFlat-size Pieces\n\nReply Mail \n\nBusiness Reply Mail\nCourtesy Reply Mail\nMeter Reply Mail\nPermit Reply Mail\nUSPS Returns Service\nReusable Mailpieces\n\nAddressing \n\nAddressing Procedures\nAddressing Guidelines\n\nPostage Payment Methods \n\nAnnual Presort Mailing Fees\nPrecanceled Stamps\nPostage Evidencing Systems\nPermit Imprint Indicia\n\nIntelligent Mail Barcode Formats \n\nBarcode Symbology\nMailer ID\nAutomation Prices\nFull-Service Option\nPrint Specifications\nBarcoding Standards\n\nAIS Products \n\nAddress Quality\nAddress Information ProducAncillary Service Endorsements\nAddress Quality Census Measurement and Assessment Process\nNational Deliverability Index\nAutomation Letters First-Class Mail and Standard Mail\nAutomation Letters\nPostcard AddressingFolded Self-Mailers and Booklet Type Mail pieces\n\nTads and Tidbits \n\nElection Logos\nExtra Service Labels\nRepositionable Notes\nRPNs for Automation\nCustomized Market Mail\nCMM Preparation\n\nThe Education Subcommittee of the PCC Advisory Committee in collaboration with the USPS\nNational Center for Employee Development (NCED) Team is offering the MDP Program to PCCs \nThe course includes:\n• Postal addressing standards\n• Classes of mail and processing categories\n• Intelligent Mail® and package barcode format and print specifications\n• Designing automation letters and flats (tabbing\, polywrap\, deflection\, flexibility\, etc.)\n• Reply mail (Business\, Courtesy\, Meter\, Permit Reply and Merchandise Return Service)\n• Address Information products and Move Update \nLearners will also receive information on design standards for:\n• Customized Market Mail\n• Repositionable Notes\n• Election Mail Logos\n• Privately Printed Labels\n• Reusable Envelopes \nRegister here https://santaanapccMPD2023.eventbrite.com
URL:https://westpacpcc.org/event/lesson-1-classes-of-mail-series-june-6-mail-design-professional-course/
CATEGORIES:Santa Ana Meetings
ATTACH;FMTTYPE=image/png:https://westpacpcc.org/wp-content/uploads/2023/05/MDPheader.fw_.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230521
DTEND;VALUE=DATE:20230525
DTSTAMP:20260427T195842
CREATED:20230329T070907Z
LAST-MODIFIED:20230406T211510Z
UID:10000019-1684627200-1684972799@westpacpcc.org
SUMMARY:National Postal Forum Charlotte\, NC
DESCRIPTION:The National Postal Forum has partnered with the USPS to present the mailing and shipping industry’s premier educational venue\, trade show and networking event. Held every spring\, the four-day NPF is the only event that works directly with USPS managers to provide the most comprehensive educational and networking platform possible for meeting the needs of the industry and postal customers. \n \nWhy Attend NPF? \n\nTop-notch industry education.\nProfessional networking opportunities.\nMeet with USPS leadership.\n\nWhile we live in a high-tech world\, mail remains the preeminent “high-touch” means of reaching out to customers\, businesses and the world\, and no one knows that better than our attendees! The NPF is the ideal way to stay in sync with all the advances and trends that affect the rapidly progressing and changing mailing and shipping industry. \nThis is the only event that brings together all senior level USPS executives\, leaders of the mailing and shipping industry as well as the industry’s major suppliers and partners. You can’t afford to miss this opportunity to listen and learn from these champions of mail and shipping! \nFor more information regarding the National Postal Forum https://npf.org/ \nUSPS Opening General Session \nMonday\, May 22: 8:00 AM – 9:30AM \nLouis DeJoy\, Postmaster General of the United States will deliver remarks centered around the Delivering for America plan\, for putting USPS on a positive trajectory with new opportunities for the mailing and shipping industry. The Postmaster General will update attendees on the progress to dramatically improve on time delivery\, the road to USPS financial sustainability and the multitude of strategies underway to change and improve the USPS delivery network. This engaging talk will showcase some of the organization’s highlights over the past several months\, and the upcoming priorities to position USPS\, and its customers\, well for the future. \n 
URL:https://westpacpcc.org/event/national-postal-forum-charlotte-nc-5/
LOCATION:Steven’s Steak & Seafood House\, 5332 Stevens Place\, Commerce\, CA\, 90040\, United States
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230420T110000
DTEND;TZID=UTC:20230420T120000
DTSTAMP:20260427T195842
CREATED:20230329T054833Z
LAST-MODIFIED:20230406T214040Z
UID:10000012-1681988400-1681992000@westpacpcc.org
SUMMARY:Secrets to Direct Mail Success
DESCRIPTION:8  WestPac Area PCCs Present : Secrets to Direct Mail Success \nThursday April 20\, 2023   11:00 am – 12:00 pm PST \nSeveral WestPac PCC’s team together to present\, Bryan Gennes who is a marketing & advertising professional and one of the country’s leading authorities in direct mail. With today’s newly added challenges\, Bryan specializes in creating and implementing successful mailing campaigns\, that help businesses capture new market share. Bryan works directly with the United States Postal Service and runs Grow Your Business Day events on a regular basis. The Postal Service itself commissioned him to design\, print\, and deliver several national recruiting campaigns. As an added bonus\, Bryan is also a CPA with a master’s degree in taxation. Pay attention\, he really knows his stuff! \n \nKeynote Speaker  Bryan Gennes of Bulk Mail Guru \nBryan Gennes is a local marketing and advertising professional and one of the country’s leading authorities in direct mail. With today’s newly added challenges\, Bryan specializes in creating and implementing successful mailing campaigns that help businesses capture new market share.  The Postal Service itself commissioned him to design\, print\, and deliver several national recruiting campaigns. \nhttps://www.eventbrite.com/e/secrets-to-direct-mail-success-tickets-580696768667
URL:https://westpacpcc.org/event/secrets-to-direct-mail-success-2/
LOCATION:Steven’s Steak & Seafood House\, 5332 Stevens Place\, Commerce\, CA\, 90040\, United States
CATEGORIES:Santa Ana Meetings
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230413T110000
DTEND;TZID=UTC:20230413T140000
DTSTAMP:20260427T195842
CREATED:20230301T220132Z
LAST-MODIFIED:20230314T182721Z
UID:10000002-1681383600-1681394400@westpacpcc.org
SUMMARY:Santa Ana Postal Customer Council - April Lunch and Learn
DESCRIPTION:In person only event will be held at the Brea Community Center\nWe will have 3 speakers 2 industry members and an update from the USPS\nOnsite check in begins at 11:00 am program start at 11:30 and ends at 1:00pm \nFor more info and to register click here https://sapccapril2023.eventbrite.com \n \nLearn how to take advantage of the USPS TSI 5% Postage Savings – Multi-Sensorial\, Response Driving Scented Direct Mail and Beyond the Click: The True Value of Interactive Direct Mail Attribution \nSpeakers Bio \nMark Bernstein is President of Scentisphere\, LLC.\, a scent marketing and activation company working with global consumer package good and fragrance brands to incorporate proven fragrance and flavor sampling technologies within omnichannel media plans. Mark oversees Scentisphere’s Business Development team working closely with end clients\, their agencies and vendor partners to support in project planning and implementation. \nFrank Arostegui is Executive Vice President Sales & Marketing at American Litho\, The Nation’s fastest growing direct and omnichannel marketing production firms. Frank brings more than 30 years of collaborative sales experience to his current role\, which he assumed in 2013. As the company’s top sales and marketing executive\, he sets the direction for ALitho’s relationships with Fortune 100 clients around the globe. \nFrank began his career in the print industry in 1994\, and since that time he has developed and nurtured relationships with clients on behalf of the nation’s largest and most prestigious printing companies\, including Banta\, Moore and R.R. Donnelly. \nFrank and his wife recently celebrated their 28th wedding anniversary. Together\, they have raised three talented and creative daughters: Samantha\, 25; Sophia\, 22; and Sylvia\, 20. \nIn his personal and professional life\, Frank has shown the ability to work for comprehensive solutions to the problems he encounters. He seeks to set the same example for his daughters and for all those he works with. \nUSPS TSI 5% Postage Savings – Multi-Sensorial\, Response Driving Scented Direct Mail –  \n\nResearch on Scent Marketing & Scented Direct Mail Campaign\nHow to Execute a Scent Marketing Campaign\nFlavor and Fragrance Sampling Technologies that qualify for 2023 USPS TSI Promotion\nBest in Class Scented Direct Mail Executions – Consumer Products\, Fragrance\, and Non-Fragrant Brands\n\nBeyond the Click: The True Value of Interactive Direct Mail Attribution \n\nCustomer Journey: important to talk about this to set the stage (Attached)\nDirect Mail: Greatest ROI of all channels\nDirect Mail: Highly Targeted\, Personalized Messaging Specific to Recipients (Consumers) with greatest propensity to respond and convert\nDirect Mail: Neuroscience of Touch (Tactile / Sensory)\, elicits response via haptic receptors in the brain\nDirect Mail: generates greater LifeTime Value\nHow Consumers Respond: 75.1% via web regardless of how marketing offer was delivered\nDirect Mail Attribution: (Not last click)\n\nQR\, QRAR\, PURL’s\, etc.\n\n\nRetargeting : Driving Consumers back to abandoned carts\nRising costs of all digital channels\n\nDigital Fatigue / SPAM / Consumer Fear: Cyber crime\n\n\n\nBeyond the Click: The True Value of Interactive Direct Mail Attribution \nAs the digital age continues to evolve and new marketing techniques are developed it may seem that the physical form of direct marketing is becoming increasingly obsolete. \nHowever\, this has never been further from the truth. And as the dust from the global Covid-19 pandemic begins to settle and a “new normal” emerges\, direct mail marketing techniques continue to deliver unparalleled levels of success to businesses and organizations around the world\, thanks to new and emerging technologies that enhance direct mail attribution in sales and marketing channels and reinforce its value as a powerhouse omnichannel marketing enabler. Direct mail is no longer the outsider\, working in its own silo\, it is in fact the driver for all channels. \nDirect Mail Combats Digital Fatigue to Drive Growth \nBetween e-mail inboxes stuffed to the gills\, constant media messaging\, and social media posts\, consumers are inundated with daily digital noise. On top of this\, it is becoming increasingly difficult to discern what is real and what isn’t as the veracity of information presented on the web begins to develop scrutiny. \nIt is becoming increasing difficult for digital marketing alone\, to fight for the attention of the customer … And in steps direct mail to save the day. \nDirect mail provides an opportunity to cut through digital fatigue by tangibly connecting with customers. In fact\, 87% of customers trust the direct mail they receive as opposed to just 43% that feel similarly to email marketing (Royal Mail Market Reach\, Neuro-Insight 2018) with 66% of it being opened and 82% of that read for a minute or more (Infotrends 2015). \n71% of consumers also feel that direct mail delivers a more personable experience than online digital communication (USPS Delivers 2020/21) resulting in a more intimate connection to the brand. Incidentally\, improved trust in brand messaging has the power to inspire action within the customer\, and 25% of customers that have received direct mail marketing within the past 12 months have gone on to perform the desired conversion of the mailer resulting in a year over year increase of gross revenue by 16.09% for companies utilizing direct mail marketing (ANA Presentation\, 2022). \nThere is no argument that most businesses would not survive without a digital presence\, or the reach that digital marketing provides however\, imagine being able to support the versatility of digital with a powerhouse platform that seamlessly cuts through and aligns trust and personal interaction while providing significant levels of higher ROI\, in fact 112% (ANA Response Rate Report\, 2021) versus its closest rivals with SMS (102%)\, email (93%) and paid search (88%). \nWell now you can. Let us introduce you to Interactive Direct Mail. \n Interactive Direct mail is particularly conducive to multichannel omnichannel marketing as it can provide consumers with seamless access to aligned content on a platform of their choice. When powered by QR Codes\, PURL’s and Augmented Reality\, it can then take this to the next level with mail list synchronization delivering exceptional brand experiences through unique QR codes that serve consumer specific personalized content\, calls to action and even landing pages via PURLs. \nThese same unique QR codes can even supply geo-related content and calls to action specific to a region where the mail piece was scanned from\, and even support social sharing\, digital retargeting and automated communication functionality. \nLast but definitely not least; Interactive Direct Mail has been shown to increase response rates to as high as 35% (PI World); which along with USPS’s support through their Emerging and Advanced Technology Promotion clearly shows that this highly evolved version of direct mail is here to stay for the long term – and rightfully so. All this from a direct mail piece!
URL:https://westpacpcc.org/event/santa-ana-postal-customer-council-may-lunch-and-learn/
CATEGORIES:Santa Ana Meetings
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